Indiana Cuisine Menus
Indiana Cuisine
Indiana Cuisine
2022
2022
Brief
Brief
Results
Results
Brief: Modernise the brand's visual presence while avoiding overused cultural cliches, creating materials that felt clear, warm, and rooted without resorting to stereotypical motifs.
Brief
Brief: Modernise the brand's visual presence while avoiding overused cultural cliches, creating materials that felt clear, warm, and rooted without resorting to stereotypical motifs.
Results: Designed a modern menu and leaflet system that prioritised clarity, flow, and approachability. The layout was structured to guide the reader intuitively through sections, supported by a warm but restrained colour palette and carefully chosen typography. Decorative elements were deliberately avoided to let the content and offering speak for itself, aligning with the brand's goal of moving beyond stereotypical visuals.
Results
Results: Designed a modern menu and leaflet system that prioritised clarity, flow, and approachability. The layout was structured to guide the reader intuitively through sections, supported by a warm but restrained colour palette and carefully chosen typography. Decorative elements were deliberately avoided to let the content and offering speak for itself, aligning with the brand's goal of moving beyond stereotypical visuals.
Brief: Modernise the brand's visual presence while avoiding overused cultural cliches, creating materials that felt clear, warm, and rooted without resorting to stereotypical motifs.
Results: Designed a modern menu and leaflet system that prioritised clarity, flow, and approachability. The layout was structured to guide the reader intuitively through sections, supported by a warm but restrained colour palette and carefully chosen typography. Decorative elements were deliberately avoided to let the content and offering speak for itself, aligning with the brand's goal of moving beyond stereotypical visuals.
