Shi-Tuan
Cally Munchy
Cally Munchy
2023
2023
Brief
Brief
Results
Results
Brief: Create a label system for a new Afro-Asian condiment range under Cally Munchy, visually capturing the fusion of Ghanaian and Chinese cultures while ensuring shelf impact and clarity across three product variants.
Brief
Brief: Create a label system for a new Afro-Asian condiment range under Cally Munchy, visually capturing the fusion of Ghanaian and Chinese cultures while ensuring shelf impact and clarity across three product variants.
Results: I led the visual identity and label design, crafting a bold packaging system rooted in cultural symbolism, typography exploration, and vibrant pattern work. The final designs balanced authenticity with shelf impact and were applied across three SKUs - Chilli Oil, Chilli Mayo, and Chilli Jam.
Results
Results: I led the visual identity and label design, crafting a bold packaging system rooted in cultural symbolism, typography exploration, and vibrant pattern work. The final designs balanced authenticity with shelf impact and were applied across three SKUs - Chilli Oil, Chilli Mayo, and Chilli Jam.
Brief: Create a label system for a new Afro-Asian condiment range under Cally Munchy, visually capturing the fusion of Ghanaian and Chinese cultures while ensuring shelf impact and clarity across three product variants.
Results: I led the visual identity and label design, crafting a bold packaging system rooted in cultural symbolism, typography exploration, and vibrant pattern work. The final designs balanced authenticity with shelf impact and were applied across three SKUs - Chilli Oil, Chilli Mayo, and Chilli Jam.
